Introducing Lucy Chetwynd
Creative | Hardworking | Motivated | Reliable
About me
"In a world full of trends I want to remain a classic"
First-class Fashion Business and Promotion Graduate, with over 5 years of experience within the fashion industry. A well educated and determined individual with excellent communication and organizational skills. With aspirations to secure a career in PR and Marketing. Acquired skills using Adobe software including InDesign, Photoshop, and Lightroom. I am highly motivated by working under pressure and successfully completing tasks ahead of schedule and thrive in a busy, fast-paced environment. Excited to transition from third-year into the industry.
Public Relations
Engage & Influence
Influencer Outreach
Create an Impact
Marketing
Creative Strategy
Content Creation
Aesthetic & on brand
Latest Project
Coral Collective
A theoretical concept created to support and empower women through the launch of the swimwear brand “Coral Collective”. A brand that recognises the struggles within society related to body image and confidence. A business plan, research document and outcomes folder were created to support this project.
Dissertation
"Understanding Influencers in the 21st Century and their Impact on Consumer Purchase Decisions within the Fast Fashion Industry"
A 6000 word essay that explored social media influencers and their impact on consumer purchase decisions within the fast fashion industry. A thorough amount of primary and secondary research was conducted into the impacts and issues of social media, influencers driving sales and consumer characteristics, to produce a creative piece of work.
Events
Sip in Style
An influencer event ‘Sip in Style’ in collaboration with Boux avenue, Hidden fashion and local smaller brands was put on to raise money for St Basils Charity. This was a group project and my role was the social media manager, meaning I created all content and general day to day running of the social media account
@rel.eventsbham
My Specializations
University Modules
Influencer Marketing
Understanding Influencers
A 6000-word essay that explored social media influencers and their impact on consumer purchase decisions within the fast fashion industry. A thorough amount of primary and secondary research was conducted into the impacts and issues of social media, influencers driving sales and consumer characteristics, to produce a creative piece of work.
Events
@rel.eventsbham
An influencer event ‘Sip in Style’ in collaboration with Boux avenue, Hidden fashion and local smaller brands was put on to raise money for St Basils Charity. This was a group project and my role was the social media manager, meaning I created all content and general day to day running of the social media account @rel.eventsbham.
Marketing & PR
"Out of the Blue"
“Out of the Blue”; a marketing campaign that was created in collaboration with ITV to help raise awareness for male suicide. The key drivers, objectives, SLEPT and execution methods were all analysed during the production of this project.
